You Want Me to Do What?

The event planner the world met during six chaotic weeks at the Fyre Festival shares the thirty years of hard-won principles behind every unforgettable gathering he’s ever created—and the one spectacular flop that taught him the most.

Andy King spent three decades quietly building one of the most respected event-planning careers in the business—producing festivals, galas, weddings, and corporate spectacles for clients ranging from Fortune 500 companies to Leonardo DiCaprio. Then, in six chaotic weeks he became famous for something else entirely: the Fyre Festival, and the viral documentary moment that turned him into a meme overnight. In You Want Me to Do What?, King finally tells the whole story—not just what happened in the Bahamas, but the principles, disasters, and remarkable nights that shaped his career before and after.

Organized around the core principles that separate legendary events from forgettable ones—purpose, story, logistics, hype, delight, and more You Want Me to Do What? is equal parts memoir and master class: a candid, funny, occasionally jaw-dropping look at what it actually takes to bring people together. Whether you're planning your first event, running an established business, or just curious what really goes on behind the velvet rope, King’s stories and hard-won rules will change the way you think about every gathering you attend.