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Simon and Schuster

When Alpha Equals Beta

When Alpha Equals Beta

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A brutally honest journey into the world of asset management

Asset management is the business of making money by investing money for other people. If you have a pension or any savings in the stock market, you are probably a customer. The active investment industry claims it can beat the market and make you rich, but it is under siege from passive competition and technological advances because of its track record of broken promises. How can the active investment business survive under such assault? Why do so many professional investors fail? Can sustainable investing save the industry and the planet? Why do fund managers become monsters? Answers can be found here.
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